The live workshop ended but you can still catch the replay!

Can social media marketing be easier and more ethical?

Join us for an interactive, hands-on workshop for business owners

who want to ditch Meta without going out of business

On-demand recording of the live workshop

PLUS all the bonuses

An illustration of an event ticket that says, "One seat reserved for Bluesky Curious"

Bluesky Is Your Blue Ocean Opportunity

Where your brand can STAND OUT in front of 35 million values-aligned users

Imagine:

💙 3x more traffic to your site and sales funnels

💙 90% less competition

💙 And 35 million users who are already using Bluesky because they want to be on the right side of history.

(Yes, those are real stats, not made-up numbers.)

Your best-fit customers and clients, who strongly prefer ethical alternatives, are already there.

Eager for a brand like yours to show up on Bluesky.

And Bluesky makes it easier for ethical small businesses like yours to succeed. Period.

👉 When you publish a video, image, or text on Bluesky, it automatically shows up on the other ATmosphere apps without you doing any extra work or logging into another tool.

No crossposting needed.

👉 Any comment, like, or follow from any of those other apps, shows up on all the apps.

No more audiences split between different apps.

👉 And the links you include in the post are clickable!

No more “link in bio” b.s.

It’s giving “one ring to rule them all” vibes. But ethically…

One platform to make your marketing easier.

But I get it.

You can’t just ditch the other apps because they’re your main source of sales and referrals.

And starting from scratch on a new platform sounds painful and time consuming.

All things you don’t have room for on your plate right now!

Can you really afford to let Meta have that much control over your business without an exit strategy?

(Or Substack or Google or any of the other platforms letting fascism flourish?)

Especially when Bluesky offers such a lucrative opportunity for organic traffic & leads?

And, a chance to build visibility, authority, and community connections before your competitors show up?

Instead, join us for a FREE, hands-on workshop

Bluesky Curious

In this one hour, no-pitch workshop, you'll see firsthand how it works without going down a research rabbit hole.

Learn the difference between Bluesky, Pinksky, and Skylight Social and how they work together to make it easier for you to reach best-fit leads for your business.

See first-hand how likes & comments from different platforms show up on your Bluesky posts.

How to recognize traffic from Bluesky in your analytics

How to organize your feed so you can spend less time on the app and get more done

How to organize your feed for more joy and less doom scrolling (thanks to Bluesky’s unique features!)

How to use Bluesky's safety and moderation features to protect yourself from topics and trolls you don't want to deal with

How to boost your brand name recognition & credibility on Bluesky

And we’ll have time for questions throughout, not just at the end!

By the end of our hour together, your account will be set up for success and you’ll know how to use it in a way that fits your flow.

1 hour, hands-on experience,

NO SALES PITCH

workshop

A recorded replay will be available (as long as the technology behaves!) and will be sent to everyone who registers.

But those who show up live will get more engagement on their posts during the workshop and a chance to network with everyone else.

BONUSES

To make sure you continue to grow after the workshop is over, we’re also including:

💙 A simple strategy for encouraging your followers on other platforms to come follow you on Bluesky (or the app of their choice) instead.

💙 A sneak peek at how we’re using Bluesky to grow movements and change the world together.

💙 An invite to our free community of ethical business owners using Bluesky to boost their impact and income where you can continue to learn and grow with support.

BUT PLEASE, SKIP THIS WORKSHOP IF...

Now is not a good time:

You don’t need social media for any part of your business. (Nice work!! 🎊)

You simply can’t spare 30 minutes per week to publish content on a new platform and engage with your followers there. (No worries! We’ll still be here when you have more bandwidth.)

You're about to go offline for the season, and while you're curious about ethical alternatives, you won't be actually using social media until you return. (Maybe our blog post about Bluesky's blue ocean opportunity would be better beach reading.)

You're happy on Meta:

You don’t care what Meta does with your data or how many yachts Zuck buys, as long as you keep getting a steady stream of new leads to your biz. (Neither Bluesky nor this workshop will work for you.)

You don’t see a problem with Meta changing their hate speech policies to erase LGBTQIA2s+ because it doesn't affect you or your business.

You’re fine with donating your hard work and creativity to a social media platform that steals copyrighted content to train their AI, saying it has “no economic value” and it’s “no different from noise” and treats you like a sharecropper to grow their wealth and influence.

But if you’re tired of feeding the algorithm and not being able to afford $330 million of yachts in return…

And you care about how the tools you use impact society and the environment…

Then come hang out with us for an hour, make some friends, and explore ethical options for growing your business.

Let's make sure this is the right solution for your business

Still Have Questions?

What’s the sales pitch at the end of this “workshop?”

I know it's unusual, but this really is a WORKSHOP, not a webinar.

No sales pitch anywhere in the entire presentation. But if you had fun and want to continue getting support with your ethical marketing efforts, you can join our free community of ethical business owners.

Is this workshop truly “live” or is it pre-recorded and pretending to be live?

Fair question! So many bad actors have ruined the online marketing space for ethical businesses, so I don't blame you for being wary!

This workshop was 100% live and now the replay is available for those who didn't know about it in time to join us live.

If, by some chance, the recording fails, we'll host the workshop again and try to record it again.

But so far it's been reliable!

What tech do I need to attend this workshop?

The workshop will take place on Butter which is a lot like Zoom (but better.)

You don’t need to download anything, you just click a link to enter the “room.”

Using your camera and microphone will be optional. If you’re the type of person who struggles to give camera/mic access when using a new tool (or just doesn’t like being on camera), it won’t prevent you from participating.

You can raise your hand, ask questions in the chat, and/or give us hearts if you’re having fun.

If you want to show up on camera and ask questions via your microphone, that’s welcome too!

Is this workshop accessible?

We do try to make it as accessible as possible and we want feedback about where we need to improve.

The meeting software (Butter) has closed captioning, but (like most CC) it isn't great. And the person speaking won't always be on screen for lip reading.

A transcription is included with the replay (and it IS very accurate) so that might be better for some people.

As for listening, I try to describe things pretty thoroughly (including where buttons are located and what they're called.) If you need to move through each step more slowly because you're juggling screen readers and such, then the replay might be more useful.

And for different learning styles, this workshop will be very hands-on, follow along as we do these steps together. We'll try to go slowly enough that everyone has time to implement and see the results before moving on but also move fast enough to keep it engaging and fun.

You'll have access to the replay and transcript afterwards to go over anything you missed or rewatch any part you want to do again.

If, at any time during the workshop or afterwards, you have questions about something that isn't clear (from the audio, visual, or teaching style of the workshop), please send us an email and we'll do what we can to clear it up.

Do I need a Bluesky account to participate?

Yep! The goal of this workshop is to get you actually using your Bluesky account right away and seeing likes, comments, and posts on it before the end of the hour.

So please sign up for Bluesky before the workshop starts. It’s super easy! Here’s a link with more info: https://bsky.social/about/blog/5-19-2023-user-faq

Do I need Pinksky or Skylight Social apps to participate?

Nope! You don't need anything other than a Bluesky account.

But if you have them, feel free to bring 'em because we're going to show you how they work together with Bluesky to make your marketing easier/better.

And if you only have a Bluesky account, you can just watch as I navigate the other apps on screen so you don't have to.

Do I need access to any other tools to participate?

Nope! Just your Bluesky account and the link to Butter that we'll send you.

During the workshop, I’ll show you how to recognize traffic from Bluesky in your stats, but you can look at your own later.

I'll also show you how to verify your Bluesky account (it's free and DIY!) but you can also do that later if it interests you. (We may end up running out of time for this part anyway, so I might include it as an optional tutorial afterwards.)

Our Values

An illustration of 3 modern wind turbines representing clean energy.

We donate 4% of all revenue to social and environmental causes and another 1% to carbon removal.

We’re committed to ethical marketing practices and customer success.

We’re committed to working with businesses that aren't polluting the planet.

For The Planet 🌍

Our blog is cleaner than 90% of web pages tested by Website Carbon Calculator. It emits the amount of carbon that ONE tree absorbs in a year at only 0.1g of CO2 per visit and is running on sustainable energy.

Our CRM platform offsets 5 times the CO₂ pollution for every email and text message sent PLUS 200-750kg of CO₂ per month per account to offset all the time spent in the tool by every account user.

For The People ✊🏿✊🏾✊🏽✊🏼✊🏻✊

We believe every human being should feel safe to express their identity however they choose. We support women, BIPOC, LGTBQIA2s+, and other underrepresented people.

We are committed to anti-racism, accessibility, and creating communities that actively work towards inclusion and safety.

Our Mission 💌

Our goal is to replace the Bezos, Musks, and DT's of the world with business owners who give back, who make a difference, and who actually care about people and the planet. We’re here to show you how to outperform the greedy corporations that have been wrecking society for far too long.

We practice integrity, transparency, and sustainability in everything we do.

Our main office is located on the beautiful, unceded traditional territories of the Ohlone, Muwekma, and Lisjan people and we are very grateful for this opportunity to raise awareness and help with stewardship of this land until it is returned. Learn more here: Indigenous Land Acknowledgement