Sustainable CRM for Eco & Ethical Businesses
Fern CRM is an all-in-one customer experience and customer relationship management tool that helps ethical businesses grow from the inside out, so they can boost income, not expenses.
Users get expertly-built customer relationship systems and ethically managed CRM tools while we plant trees and offset carbon pollution to make each business cleaner, greener, and leaner.
We also donate 4% of every purchase to social and environmental causes because we believe businesses have the power to change the world.
Read on for more details:
Fern CRM's environmental impact
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For the time you spend inside the tool:
Fern CRM removes roughly 1,000 grams of carbon pollution for every ONE GRAM of pollution created by our users for all the time they spend inside their Fern CRM dashboard and every minute spent in the communities they built with the Fern CRM tools!
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For the things you send from inside the tool:
We offset roughly 8 emails for every 1.4 emails sent from inside Fern CRM!
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For every month you renew your subscription
We plant a tree every month for every user and users have the option to earn tree points towards planting more trees.
We donate 4% of every purchase price to social and environmental causes.
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Impact tracker inside the CRM
You can track your individual contributions and our collective impact inside your personalized Impact dashboard, located right inside the CRM itself, that's instantly updated in real time as impacts happen.
Fern CRM's ethical impact
Our impact beyond donating, planting, and offsetting...
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Ethically owned and operated
Fern CRM was created, from the very beginning, as a tool for change and an activist brand. We're anti-fascist, anti-racist, and pro-LGBTQIA2s+, native rights, land back, POC, DEI, fair trade, fair wages, sustainable supply chains, environmental protection, and more.
Just take a look at our posts on any social media channel and you'll see this isn't bullshit. Our founder has been in the streets since 1990 and has the receipts to show for it.
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Fern CRM provides Impact Templates (automations/pages/systems) to our users, so they too can calculate and track the impact their business and communities make and display it. (See our public CRM Impact Page as an example.)
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And (you may have noticed), we often use social media platforms to speak out, raise awareness, and support other do-good businesses and changemakers.
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We also provide one free CRM account (with no expiration date) to a do-good business-in-need each year.
Our "scholarship" users get the same support and resources as any other member. (In fact, they tend to use the support more and really get a lot out of it!)
Fern CRM certifications
Our pledge to working with businesses that aren't polluting the planet.
Our pledge to using ethical marketing practices & prioritizing customer success.
Our pledge to continue learning & give back to the ethical business community.
HOW WE CAME UP WITH THE POLLUTION NUMBERS
The donations and trees planted is calculated by our automations every time someone makes a purchase or pays their monthly/annual payment.
While we can't actually guarantee our users are carbon negative or neutral (because we feel it would be creepy to track the time they spend in their dashboards, plus there are other variables affect the total pollution, like which device they use when they're accessing Fern CRM) ~ we offset enough to cover our biggest power users.
By our calculations, a heavy Fern CRM user is probably spending about 40 hours/month inside their Fern CRM dashboard and/or communities during a normal month. (It's me, I'm the heavy user!)
If they're a new user who is learning the tool and building new things, or an experienced user preparing for a big launch, that might double to 80 hours/month on occasion.
We spent our March 2026 Team Retreat researching how much energy is used, how different laptops and tablets affect the impact, and how much pollution is created for the different types of usage. By our calculations, it's fair to say that using Fern CRM creates around 15 grams of CO2e pollution per hour, on average.
That comes out to 600 grams per month for normal heavy use and 1200 grams per month during learning and launch phases.
When we offset 600 THOUSAND grams per month, per user, we're way over compensating to make sure all types of usage are covered!
And we calculate things like emails, phone calls, texts, etc. separately because we have itemized lists for everything sent from Fern CRM.
Our Values
We donate 4% of all revenue to social and environmental causes and another 1% to carbon removal.
Weβre committed to ethical marketing practices and customer success.
Weβre committed to working with businesses that aren't polluting the planet.
For The Planet π
Our blog is cleaner than 90% of web pages tested by Website Carbon Calculator. It emits the amount of carbon that ONE tree absorbs in a year at only 0.1g of CO2 per visit and is running on sustainable energy.
Our CRM platform offsets 5 times the CO2 pollution for every email and text message sent PLUS 200-750kg of CO2 per month per account to offset all the time spent in the tool by every account user.
For The People βπΏβπΎβπ½βπΌβπ»β
We believe every human being should feel safe to express their identity however they choose. We support women, BIPOC, LGTBQIA2s+, and other underrepresented people.
We are committed to anti-racism, accessibility, and creating communities that actively work towards inclusion and safety.
Our Mission π
Our goal is to replace the Bezos, Musks, and DT's of the world with business owners who give back, who make a difference, and who actually care about people and the planet. Weβre here to show you how to outperform the greedy corporations that have been wrecking society for far too long.
We practice integrity, transparency, and sustainability in everything we do.
Our main office is located on the beautiful, unceded traditional territories of the Ohlone, Muwekma, and Lisjan people and we are very grateful for this opportunity to raise awareness and help with stewardship of this land until it is returned. Learn more here: Indigenous Land Acknowledgement
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