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Customer Experience Resources For Ethical Businesses
Ethical strategies, tools, and examples for creating on-brand customer experiences that boost retention, referrals, and repeat sales.
Most of our articles about customer experiences refer to any kind of customer ~ clients, members, students, customers, etc. ~ and the principles apply to any business model.
Sometimes we create things specifically for service-based businesses (coaches, consultants, freelancers, etc.) which are published in the "Client Experience" category. Those articles do not translate well to product-based businesses.
High-ticket offers need a client onboarding experience that feels high-end. For values-led businesses, a series of generic emails with links to sign paperwork and pay invoices isn't it.
Category: Client Experience
High-ticket offers need a client onboarding experience that feels high-end. For values-led businesses, a series of generic emails with links to sign paperwork and pay invoices isn't it.
Category: Client Experience
The competitive advantage that can lead ethical businesses to burnout or wealth, depending on how it's used. How to identify it, design for it, and grow with it.
Category: Customer Experience
Or, check out a different ethical marketing topic on our blog:
How To Ethically Boost Sales In Your Online Stores (Without More Marketing)
The feature in online stores that makes it easier for buyers to fall in love with what youโre selling, so you can boost profits and positive reviews without increasing your marketing efforts. ...more
Ethical Sales
May 19, 2026โข13 min read
How To Prepare Your Ethical Business For Tough Times
Specific steps you can take to prepare your ethical business for whatever big shift is next. ...more
Business Strategy
June 17, 2025โข15 min read
Using Social Media For Business When Your Audience Is Tired Of Being Sold To
Expert marketers and business owners share their tips for using social media for business even when audiences are tired and the world is on fire. ...more
Marketing
May 23, 2025โข10 min read
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We donate 4% of all revenue to social and environmental causes and another 1% to carbon removal.
Weโre committed to ethical marketing practices and customer success.
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For The Planet ๐
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For The People โ๐ฟโ๐พโ๐ฝโ๐ผโ๐ปโ
We believe every human being should feel safe to express their identity however they choose. We support women, BIPOC, LGTBQIA2s+, and other underrepresented people.
We are committed to anti-racism, accessibility, and creating communities that actively work towards inclusion and safety.
Our Mission ๐
Our goal is to replace the Bezos, Musks, and DT's of the world with business owners who give back, who make a difference, and who actually care about people and the planet. Weโre here to show you how to outperform the greedy corporations that have been wrecking society for far too long.
We practice integrity, transparency, and sustainability in everything we do.
Our main office is located on the beautiful, unceded traditional territories of the Ohlone, Muwekma, and Lisjan people and we are very grateful for this opportunity to raise awareness and help with stewardship of this land until it is returned. Learn more here: Indigenous Land Acknowledgement
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