How To Ethically Boost Sales In Your Online Stores (Without More Marketing)

How To Ethically Boost Sales In Your Online Stores (Without More Marketing)

The feature in online stores that makes it easier for buyers to fall in love with what youโ€™re selling, so you can boost profits and positive reviews without increasing your marketing efforts.

Ethical Sales
How To Prepare Your Ethical Business For Tough Times

How To Prepare Your Ethical Business For Tough Times

Specific steps you can take to prepare your ethical business for whatever big shift is next.

Business Strategy
Using Social Media For Business When Your Audience Is Tired Of Being Sold To

Using Social Media For Business When Your Audience Is Tired Of Being Sold To

Expert marketers and business owners share their tips for using social media for business even when audiences are tired and the world is on fire.

Marketing

Our Values

An illustration of 3 modern wind turbines representing clean energy.

We donate 4% of all revenue to social and environmental causes and another 1% to carbon removal.

Logo for "the ethical move" which has words, "Equity + Honesty + Responsibility + Trust + Transparency + Integrity" in a circle around the name in the middle.

Weโ€™re committed to ethical marketing practices and customer success.

Logo for "Clean Creatives" which has "CC" in the middle and the words, "Clean Creatives Approved" in a circle around the outside.

Weโ€™re committed to working with businesses that aren't polluting the planet.

For The Planet ๐ŸŒ

Our blog is cleaner than 90% of web pages tested by Website Carbon Calculator. It emits the amount of carbon that ONE tree absorbs in a year at only 0.1g of CO2 per visit and is running on sustainable energy.

Our CRM platform offsets 5 times the CO2 pollution for every email and text message sent PLUS 250-1000kg of CO2 per month per account to offset all the time spent in the tool by every account user.

For The People โœŠ๐ŸฟโœŠ๐ŸพโœŠ๐ŸฝโœŠ๐ŸผโœŠ๐ŸปโœŠ

We believe every human being should feel safe to express their identity however they choose. We support women, BIPOC, LGTBQIA2s+, and other underrepresented people.

We are committed to anti-racism, accessibility, and creating communities that actively work towards inclusion and safety.

Our Mission ๐Ÿ’Œ

Our goal is to replace the Bezos, Musks, and DT's of the world with business owners who give back, who make a difference, and who actually care about people and the planet. Weโ€™re here to show you how to outperform the greedy corporations that have been wrecking society for far too long.

We practice integrity, transparency, and sustainability in everything we do.

About

Fern CRM is an all-in-one customer relationship platform for ethical businesses that care about what their subscription fees are secretly funding.

Streamlines your sales, marketing, automation, and fulfillment tech so you don't have to open 20 tabs every day (and pay 20 different bills every month).

Woman-owned and operated, mission-driven, and filled with geeky Easter eggs for those who like to click around and find out.

Fern CRM members

CRM Templates coming soon!

In the wild

Our main office is located on the beautiful, unceded traditional territories of the Ohlone, Muwekma, and Lisjan people and we are very grateful for this opportunity to raise awareness and help with stewardship of this land until it is returned. Learn more here: Indigenous Land Acknowledgement

ยฉ2026 FERN CX, LLC | ALL RIGHTS RESERVED | TERMS & CONDITIONS | PRIVACY POLICY