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Client Experience Resources For Ethical Businesses

Ethical strategies, tools, and examples for creating on-brand client experiences that boost retention, referrals, and repeat sales.

These articles are designed specifically for service-based businesses (coaches, consultants, freelancers, etc.)

For articles that apply to any business model (including service-based businesses), please check out our Customer Experience category.

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High-ticket offers need a client onboarding experience that feels high-end. For values-led businesses, a series of generic emails with links to sign paperwork and pay invoices isn't it.

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High-ticket offers need a client onboarding experience that feels high-end. For values-led businesses, a series of generic emails with links to sign paperwork and pay invoices isn't it.

Or, check out a different ethical marketing topic on our blog:

How To Ethically Boost Sales In Your Online Stores (Without More Marketing)

The feature in online stores that makes it easier for buyers to fall in love with what you’re selling, so you can boost profits and positive reviews without increasing your marketing efforts. ...more

Ethical Sales

May 19, 202613 min read

How To Ethically Boost Sales In Your Online Stores (Without More Marketing)

How To Prepare Your Ethical Business For Tough Times

Specific steps you can take to prepare your ethical business for whatever big shift is next. ...more

Business Strategy

June 17, 202515 min read

How To Prepare Your Ethical Business For Tough Times

Using Social Media For Business When Your Audience Is Tired Of Being Sold To

Expert marketers and business owners share their tips for using social media for business even when audiences are tired and the world is on fire. ...more

Marketing

May 23, 202510 min read

Using Social Media For Business When Your Audience Is Tired Of Being Sold To

Our Values

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We donate 4% of all revenue to social and environmental causes and another 1% to carbon removal.

Logo for "the ethical move" which has words, "Equity + Honesty + Responsibility + Trust + Transparency + Integrity" in a circle around the name in the middle.

We’re committed to ethical marketing practices and customer success.

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We’re committed to working with businesses that aren't polluting the planet.

For The Planet 🌍

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Our CRM platform offsets 5 times the CO2 pollution for every email and text message sent PLUS 250-1000kg of CO2 per month per account to offset all the time spent in the tool by every account user.

For The People ✊🏿✊🏾✊🏽✊🏼✊🏻✊

We believe every human being should feel safe to express their identity however they choose. We support women, BIPOC, LGTBQIA2s+, and other underrepresented people.

We are committed to anti-racism, accessibility, and creating communities that actively work towards inclusion and safety.

Our Mission 💌

Our goal is to replace the Bezos, Musks, and DT's of the world with business owners who give back, who make a difference, and who actually care about people and the planet. We’re here to show you how to outperform the greedy corporations that have been wrecking society for far too long.

We practice integrity, transparency, and sustainability in everything we do.

Our main office is located on the beautiful, unceded traditional territories of the Ohlone, Muwekma, and Lisjan people and we are very grateful for this opportunity to raise awareness and help with stewardship of this land until it is returned. Learn more here: Indigenous Land Acknowledgement

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